Lead: Never give up, always support the courage to challenge the giants of the 360, not Zhou combative personality, but 360 companies believe in “user education.”
An evening in December, the lanterns. A conference room next to the headquarters building of international electronic 798 Art District in Beijing, Zhou [ microbiology ] sitting on an inconspicuous seat, listened to some and not related to the product in comments.
This is an odd tiger 360 81.48, 1.00, 1.24%) Company (NYSE: QIHU) internal telco will, be cuckoo product is a new version of the 360 Secure browser. At the moment, the atmosphere in the room has reached the apex, a lot of employees who are not related to departments sitting or standing, pointing to the product team who loudly complained that they are not satisfied:
“It was not smooth browser with 360, how to allow users to use more smoothly? ” ‘ In the case of the user should not be loaded, so that the product can automatically load again! ”
Another person right now in your browser screenshot function not satisfied that the user experience and certain products compared to competitors, are nothing but rubbish ……
No matter how intense and nonsensical telco’s problem, the browser product group of people cannot speak, can not even speak Zhou.
Such Zhou attended cuckoo will not know how many times. As long as there is time, he will listen to, and in accordance with their own understanding of the user to guide the direction of the product. In his opinion, in a giant siege sinister external environment, the user first 360 is the only way to survive, and it’s around the corporate culture and fighting in the market, is necessary.
Chinese Internet catfish
Yes, perhaps the odd tiger 360 today and in the future for a long period of time the most controversial companies in the world – this company in the industry today and dare the two largest Chinese Internet giant Tencent and Baidu [ microbiology ] ( 174.18 , 6.90 , 4.12% ) against , many small start-up companies but had become an ally of the 360 .
As founder of Qihoo 360 Zhou Hongyi, the investment community is across multiple areas, Internet security, search and other Internet veteran.
The internet industry in China, Qihoo 360 is always the image of a competitor described as ” showstoppers “; while Zhou seems that 360 is more like a Chinese Internet catfish.
In 2008, Qihoo 360 launched the free anti-virus software.
” I think as an Internet-based security services, sooner or later, to free, which is a big trend, as their first free.” Zhou recalled, ” then shareholders have opposed, because it means the loss of millions of antivirus software on income. I’ll take them to see a ” founding of the Republic “, which Mao Zedong said, ” People lost in person to lose both, in people, people who obtain land.” My understanding is the land revenue, who is the user if the user revenues will come back eventually persuaded everyone after 360 free antivirus first starts of our current users have exceeded 460 million, this is free to bring a miracle. ”
360 made Free antivirus, free safety. Zhou Hongyi view, free safety, half commercial, half charity. That it is a commercial, because free safety may constitute free business model; say it is the public, because it reduces the use of high -quality security services user threshold, both to improve the level of safety, but also saves costs.
“360 antivirus free to help me with their own free concept, I also pay more attention to the importance of the user. 360 today, is also inseparable from the free business model and user -oriented philosophy.” Zhou said.
Believed in the ” user education”
Never give up, always support the courage to challenge the giants of the 360, not Zhou combative personality, but 360 companies believe in “user education.” Zhou praised all the time on their own ” user education” belief. ” the user experience from a tool into a belief” is his pursuit.
Wars always have to participate in 360 and 360 self-proclaimed ” subversive innovation ” relevant , and 360 more believed in the ” user education” about: If launched a free anti-virus software, security software into a comprehensive free era , marked 360 fraudulent phishing , purification search market , it is inevitable that touched the interests of some vendors.
In fact, the company developed to a certain size, will face earnings pressure, internal development pressure, then companies will instinctively tend to balance their own interests. Zhou believes that if the value of the enterprise for their own interests , ignoring the interests of users, standing on the opposite side of the user , it is equal to 360 standing on the opposite side ; while 360 have been relatively cautious on commercialization , is to avoid this . ” Tilt the balance instinct “on.
At the same time , the number of users in Qihoo 360 ‘s growing business from the core security needs to be more close to the user ‘s “Pan security” extends from the safe to the browser, and then search, search share from 5% to 10%, then 15% , while the number of employees with the gradual increase in the explosive growth and market share , Qihoo 360 ‘s stock continued to rise ……
Zhou Hongyi, the most valuable in the eyes of customers and employees is – he even changed the title of CEO , ” chief experience officer ” : “all user interests above the interests of the company , to win customers , the company has value .”
“My biggest motivation is to have a lot of users with 360 products. Many users of these products can help solve the problem, it makes us motivated.” Zhou said, ” but as the company grew and grew, once complacent, satisfied the status of the case, it will lose the innovative vitality. Progress, before lying on laurels, lost the entrepreneurial spirit. This is the biggest challenge I most intolerable is that we may encounter. ”
He believes that with the development of the Internet, the entire economy of the future environment will be a fundamental change. Traditional enterprises must be reformed to upgrade. At this time, business leaders need to break with tradition, conservative values, tolerance is more about different ideas, tolerance “think different”, there are different ideas to encourage innovators.
Quito 360 LOGO is a core element of green round ball, and down each surrounded by an arc.
It is said that when the original design of this LOGO, Zhou and management also hopes that through the full three-dimensional shapes to convey a 360 comprehensive, thoughtful, successful brand appeals. The upper and lower parts of the arc, representing 360 companies and users, they tried to show in this LOGO in between 360 and users communicate with each other, blending the close relationship with students. The center of the ball, ” + ” is directed at Internet Identity 360 security experts, the performance for the user to build a 360- determination for safe and reliable virtual network living environment.